The only way to move forward is to start taking the risks you've been avoiding.
You know how sometimes you get stuck with no progress in sight?
Feeling like you're just spinning your wheels but not moving forward at all?
Well.. I know I do sometimes.
Most people think that building a business or product is a one way road that requires us to produce 24/7. While the truth couldn't be more far off.
Let me share something I've learned the past two years.
While building Thinkark I worked 16 hour days, creating as much content as possible.
At first everything went like a rocket headed to the moon...but eventually I hit a roadblock.
The work-work-work formula stagnated and didn't give me the results I envisioned.
I started questioning myself:
Wasn't I working hard enough?
Did I need to produce even more content?
Well... NO!
Here's what I learned:
There are 3 phases when it comes to building a business , product or service.
1. Try
(This is the phase that most people skip)
The Try phase is all about experimentation and exploration.
This is where ideas are born and concepts are developed.
During this stage you should focus on:
- Set goals
- Build a realistic plan that works for yourself
- Brainstorming with yourself
- Do research about the audience you want to reach
- Prepare the necessary product, service
- Build prototypes for yourself
- Do experiments for yourself
2. Test
(This is the phase that most people immediately start with)
This is where things get serious.
Testing is all about taking your idea and releasing it to the public.
During this stage you should focus on:
- Implement the product, service
- Consistent delivering of the promise
- Gather data and adjust accordingly
- A/B test adjustments
- Partner and construct
3. Turn
(This is the phase that most people are afraid of)
This is the hard part.
You should let go - to let more in.
During this stage you should focus on:
- Examine what worked and what didn't
- Communicate about the future and expansions
- Pivot to a new and bigger direction (going back to the Try phase)
So, next time you're faced with a new challenge or idea, think about how you can apply the Try-Test-Turn method.
Start small if you need to.
The important thing is to try something.
Test it out in the real world.
And then be willing to turn, to change course based on what you've learned.
What do you think?
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