SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats.
SWOT is a strategic planning technique used to identify and understand the internal and external factors that can impact your performance.
Invented by Albert Humphrey.
How to use the SWOT analysis
Identify your strengths
Write down your skills, competencies, knowledge, education, strong personality traits.
Ask yourself the following questions:
- What benefits do I have that others do not have?
- What am I better at than anyone else?
- Which achievements am I most proud of?
Identify your weaknesses
Write down your internal limitations, areas for improvement, and challenges.
Ask yourself the following questions:
- What tasks or activities do I find difficult or unpleasant?
- What skills or knowledge do I lack?
- What personal habits or traits hinder my progress?
Identify your opportunities
Write down all external factors that can benefit your personal and professional growth.
Ask yourself the following questions:
- What external factors or trends could create new opportunities for me?
- What new projects or initiatives are being undertaken in my workplace or industry?
- Who could I connect with or network with to expand my professional circle?
Identify your threats
Write down external factors that may pose risks or challenges to your personal development.
Ask yourself the following questions:
- What external factors or trends could pose a challenge to my career or personal life?
- What competitors or obstacles stand in the way of achieving my goals?
- What economic or political changes could impact my industry or workplace?
- What new technologies or tools could render my current skills or knowledge obsolete?
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